Success in 2015
After the success of the inaugural National Cycle Challenge in 2015, we are very pleased to announce that the National Cycle Challenge will be back in 2016 to get more people in the UK to discover how easy and enjoyable riding a bike can be.
Going Bigger in 2016
In 2016, we want to get every city, town and region to use the Challenge as a tool to achieve their local cycling targets.
Year Round Programme
This year, the Challenge will run for the entire month of June, however the behaviour change process within Love to Ride continues working after the Challenge ends.
We’re launching a host of features to continue engaging people and encouraging them to ride. These include monthly prizes, badges, and enhanced community features (follow friends, stories, improved gallery, etc).
We will also be continuing to communicate with people throughout the year, and encouraging them to take part in local bike events and national campaigns like Cycle to Work Day.
New Improvements
We’re making a host of improvements to the Love to Ride platform and Challenge in 2016, including:
- Connecting Apps – Love to Ride already integrates Strava and Moves but we will be syncing with more apps (Endomondo, Garmin, Map My Ride)
- Badges – people can win all kinds of badges to encourage and incentivise them to continue to ride
- Stories – we have a host of success stories and tips to help motivate others
What We have Planned for 2016 Video
Check out this short 2 minute video outlining the new features we’re launching:
This video was shot in Atlanta, Georgia, USA, (that’s why it’s so darn sunny!) where Love to Ride Founder Thomas Stokell is now based to expand Love to Ride across the Americas.
What Local Partners Gain
Organisations who partner with the National Cycle Challenge get:
A campaign to get more people cycling
- Local business engagement
- Local rider engagement
- A behaviour change programme to get new people riding and existing riders riding more often for transport
- Marketing materials
- Participant emails
- Press releases
- National prizes and Incentives
Data
- GPS Data – showing where people are riding (not just the regular riders, but also occasional and new riders too)
- Baseline survey data
- Follow-up survey data
- Website usage data
- Trip data (number of trips, distance, trip purpose)
Communications Channel
- A database to promote your cycling initiatives to
- Add messages and content to your local Love to Ride website
- Include messages in the participant emails
An Inclusive Programme
Whatever your budget is, your city/town/region can take advantage of the National Cycle Challenge to get more people riding. There are 4 levels of budget:
Freemium – £0
Option 2 – £5,000 – 10,000
Option 3 – £10,000-20,000
Option 4 – £20,000-50,0000
If you have a limited budget and resources to put towards cycling in 2016, the National Challenge makes a lot of sense and is a great value for your money.
If you are going to do one thing for cycling in your area for this upcoming year, the National Cycle Challenge has proven to be great value and gives you tremendous reach for your investment.
Find Out more!
Download the National Cycle Challenge guide here
Get in Touch
sam@lovetoride.org
07734 833451
Book a chat with the team: https://sam-lovetoride.youcanbook.me/
