#WinterWheelers – a Wheely Big Success!

Riding in Winter can be one of the most rewarding and beautiful times to get on your bike. Whether it’s enjoying the crisp, winter sun on a weekend ride or attacking puddles on a wet commute to work, at Love to Ride we wanted to show people how truly great – and diverse – winter riding can be.

That’s why we launched #WinterWheelers.

5,690 Love to Riders (including 366 new members!) braved dark December to clock up over 55,000 trips for our #WinterWheelers promo. Throughout December, in the run up to Christmas Day, 25 amazing daily prizes were gifted from the #WinterWheelers sponsors: RaleighProviz; and USE Exposure lights. We also popped a Raleigh Strada Speed 2 bike under the campaign Christmas tree. See if you were one of our lucky winners here.


A huge thank you to our awesome national sponsors – and to everyone who took part!

Last but not least, there’s the important matter of the winning photo. Honourable mention goes to this corker from Den:

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But the winner by unanimous decision is this Christmassiest of snaps from Rob – congratulations!

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Thanks again to everyone who made #WinterWheelers such a great success – look out for our next initiative to get more people cycling in your area for the #YearoftheBike!

Find out more about what we have in store for 2017 here.