New Behaviour Change Framework

Behaviour change has always been at the core of what we do. We’ve recently developed a new behaviour change framework to ensure that our programmes are as effective as possible.

We’re currently building new features into Love to Ride and we’ll be launching Love to Ride 2.0 in May 2014.

Check out this video explaining our new behaviour change framework:

More info at our website here.

Or get in touch –


Get Love to Ride in your area

Love to Ride

Love to Ride has been designed to have bike loads of local sites within it.

We can set up your local Love to Ride site for your town, city or region, which will have information on where people can ride, top tips, links to other initiatives and local photos (uploaded by the local community). People will take part in our global cycling programmes by logging trips, setting goals, going on virtual rides and using the new app.  Anyone can be a ‘supporter’ and help grow their local Love to Ride community. Help spread the love!

If you want to promote your own local cycling initiatives, send targeted emails to the Love to Ride community in your area, give your announcements and events a big push on your local Love to Ride site, then you can become our ‘Official Local Partner’.

You’ll also have your logo and branding on the website and we can link the site to the other projects you’re doing to promote cycling and sustainable transport.

Check out our website for more information or simply get in touch and have a chat with me – Sam Robinson.  You can also call me on +44 (0)7734 833 451.

Love to Ride Rebrand


Love to Ride has a new look!

In Spring 2014 we’ll be rebranding with this new brand and launching it to our 100,000 users.

We wanted a brand that was engaging, fun and encouraging and that is what we got.

Love to Ride Rebrand
Left: New icons – cool! Right: Targeted email example
Some examples of our new  targeted emails
Some examples of our new targeted emails

A big thanks to the team at our design agency – Hello.  They nailed it!

Check out our newly branded company website:


Riders on the storm

Stormy bike
November Rain, by revolution_ferg on Flickr (licensed under Creative Commons)

The results from our Winter Goal Setting Challenge are in, and we’re pleasantly surprised.

Over 1,400 members of the Love to Ride global community signed up to the simply-structured challenge, which invited users to set a goal and try and complete it within 3 weeks. There were very few constraints on what target you aimed for, and if munching some miles didn’t appeal, you could see your riding target as slices of cake, chocolate bars, or pints of beer.  Participants seem to have responded well to being given the reins, while the goals set ranged from just a single ride to a thoroughly epic 1500 km.

For our users in the UK, the timing of the challenge couldn’t have been worse, with record rainfall and high winds all through the challenge period. Some of our participants were bested by the weather – one user wrote “My 100 mile in a week goal could not compete with the gales and floods thrown at us last week” – but many more pushed on through, with over 400 UK users hitting their goals.

Bad weather is often invoked as a reason not to cycle, so it was great to see a wide cross-section of people just getting on with it. It didn’t hurt that there were some pretty decent prizes on offer, including vouchers for local bike shops (because we like to support the little guys).

We’re now looking forward to launching our next Love to Ride promotion this spring, as well as a busy programme of workplace cycle challenges. We’ve weathered the storm, and it seems like 2014 is going to be a great year for Love to Ride, and for cycling.