Sheffield Urban CX > A Unique Series For All Abilities

Love to Ride South Yorkshire is delighted to be supporting the fantastic Sheffield Urban CX series this year. Find out more – and how you can win a series entry – below.

The series ran for the first time in 2017, with exciting races at eye-catching locations like Park Hill flats, an iconic example of Brutalist architecture and Europe’s largest listed building. This year’s series kicks off with Round 1 at Kelham Island Museum, with cobbled lanes and industrial hardware (like the huge Bessemer Converter, below) incorporated into the course, on Saturday 5 May.

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The idea behind the series is to use Sheffield’s unique urban environment as a setting for cyclo-cross racing, which typically involves short courses where riders dismount and carry their bikes over, through or round obstacles like deep mud, wet grass and steep hills. At Sheffield Urban CX races expect these to be replaced by steps, cobbles and wooden berms.

PHCX 2 credit_ FuttFuttFuttPhotgraphy.com

The series is designed to be inclusive and fun for all. Riders of all abilities are welcome to enter and spectators can enjoy excellent local food and drink, the superb locations – and of course some exciting racing!

PHCX 7 credit _ David Bocking

Adam Simmonite tells us how Sheffield Urban CX came about: ‘We wanted to do something a bit different to combine Sheffield’s status as The Outdoor City with its unique industrial heritage. There are iconic locations like Park Hill and Kelham Island that are brilliant venues for this kind of exciting, high-octane racing. We’re really excited about our pop-up events this year too – at Our Cow Molly during Bike Week and a hillclimb at Park Hill in July – and are delighted to have teamed up with Love to Ride South Yorkshire. Sheffield Urban CX is all about fostering a friendly cycling community and Love to Ride are helping to do just that across South Yorkshire.’

Love to Ride South Yorkshire will be at every race of the series, so come along and say hello to find out how you can join us to get more people on bikes. It’s also worth noting that the Our Cow Molly pop-up ride on 17 June and Round #3 at the Olympic Legacy Park fall during Love to Ride South Yorkshire events (Bike Week and Cycle September), so contestants will be in with extra chances to win prizes – as will any spectators who register at lovetoride.net and log a ride!

 

To launch our partnership, we will be giving away two Sheffield Urban CX series entries (worth £59 each, plus a tote bag and t-shirt for a lucky runner-up) for the best photos we get on the theme of urban cycling. Either tweet your photo tagging @LovetoRide_ and @SheffUrbanCX, share it on the Love to Ride Facebook page or email it to support@lovetoride.org – here’s a corker from our recent Beast from the East photo competition for some inspiration:

thats the spirit

Ride to Work Week Winner Rides Away a Whistler from JE James

South Yorkshire’s Love to Ride programme saw its first prizewinner of 2018 when Ross Hall from Plusnet landed a £750 mountain bike.

“I’m over the moon!” said Ross, who’s already cycled 1,131 miles on Love to Ride. “I can’t stop smiling!”

Over 2,100 local cyclists from over 190 local organisations are taking part in Love to Ride South Yorkshire, part of the region’s Inmotion! Sustainable Travel initiative, funded through a £7.5m Access Fund for Sustainable Travel grant from the government.

Participants are aiming to help promote cycling as transport to their workmates and other local companies, while also being in the pot for local and national prizes such as free bikes and holidays. Participants gain points for miles cycled on or off road, for leisure or work journeys, and for encouraging friends or colleague to start cycling more often too.

Ross bagged his Focus Whistler mountain bike at JE James Cycles, keen supporters of the free Love to Ride scheme, with their own team taking part.

Love to Ride cyclist Ross Hall from Plusnet (right) receives his prize Focus Whistler mountain bike from Stephen Allen at JE James Cycles
Love to Ride cyclist Ross Hall from Plusnet (right) receives his prize Focus Whistler mountain bike from Stephen Allen at JE James Cycles

“As a family business, we want to support our cycling community, and Love to Ride is a fantastic way of rewarding those cyclists who brave whatever weather greets them every morning, and ride to work. We are so proud to be a part of something that encourages people to cycle more often,” said John Elliss from JE James.

Local Access Fund officer Paul Sullivan said: “Nearly 200 companies have already demonstrated their support for cycling and also their understanding of the benefits it brings to them and their staff, and we’re really pleased that a South Yorkshire rider has already won one of the national prizes!  Later on in the year we will be offering free try outs of electric bikes in Sheffield, just register your workplace on Love to Ride and we will be in touch.”

John Elliss said staff at JE James have seen an increase in people getting out on their bikes.

“Whether it be for fitness, to save money, the love of the outdoors or just a way of clearing the mind, there has been no better time to commute on a bicycle, with company cycle schemes helping reduce the cost of a bike, the emergence of electric bikes helping remove people’s barriers to cycling to work and just the more positive attitude by local councils to cycling. It all means that people are leaving their car keys at home and taking to the road on their bikes. The Love to Ride scheme gives people a goal to strive for and adds another dimension to their daily commute!”

> More info: www.lovetoride.net/southyorkshire