The phrase refers to a particular occasion the place a person named Amanda Woodall utilized the TikTok platform to advertise a GoFundMe marketing campaign. GoFundMe is a crowdfunding web site that enables people to boost cash for varied causes, starting from medical bills to private initiatives. TikTok, a preferred social media utility centered on short-form video content material, serves as a method to broaden consciousness and garner help for such fundraising efforts. For instance, Woodall might need created a video explaining her want for monetary help and directing viewers to her GoFundMe web page, accessible through a hyperlink in her TikTok profile or video description.
Using social media platforms like TikTok to publicize crowdfunding initiatives has change into an more and more prevalent technique. The visible nature of TikTok, coupled with its huge consumer base, presents an environment friendly avenue for reaching a broad viewers and producing donations. Traditionally, people relied on extra conventional strategies, corresponding to direct appeals to household and pals or area people outreach. The appearance of social media has democratized fundraising, permitting people to attach with potential donors globally and to leverage the facility of on-line networks to amplify their message. This method can lead to considerably quicker fundraising and broader help than conventional strategies.
