The phrase refers back to the follow of steadily rising exercise on a brand new or dormant TikTok profile to sign authenticity and platform compliance. This incremental engagement simulates natural person conduct, usually involving actions like viewing movies, liking content material, following accounts, and sparingly posting. An instance could be initially solely viewing and liking movies for per week earlier than beginning to comply with different accounts and interact with feedback.
This course of is undertaken to mitigate the danger of account suspension or shadow banning, which may happen if a profile reveals sudden and unusually excessive exercise ranges. By mimicking the pure development sample of a reliable person, accounts can construct belief with TikTok’s algorithms and improve their possibilities of content material visibility. Traditionally, such methods have been employed throughout varied social media platforms to bypass automated detection techniques designed to fight spam and bot exercise. The advantages embrace improved deliverability of content material to the audience and the institution of a extra credible on-line presence.