Repetitive content material streams on the TikTok platform are a recurring consumer expertise. This phenomenon manifests when people encounter a restricted number of movies repeatedly inside their “For You” web page (FYP), regardless of constant engagement and interplay with various content material varieties. For instance, a consumer may steadily view movies from the identical creator or style, even after actively searching for out completely different classes of content material.
The recurrence of an identical or extremely comparable movies undermines the platform’s meant operate of customized content material discovery. Traditionally, the FYP algorithm aimed to current a various vary of content material based mostly on consumer interactions, preferences, and trending subjects. Nevertheless, elements equivalent to algorithmic biases, filter bubbles, and limitations in content material categorization can contribute to the repetition of movies. Consequently, consumer engagement and satisfaction could lower because of the perceived lack of novelty and exploration alternatives.