The prevalence of beforehand seen content material showing inside a TikTok person’s feed is a standard commentary. This phenomenon arises from a posh interaction of things that govern the platform’s content material supply algorithms. These algorithms are designed to maximise person engagement and time spent on the applying, and the surfacing of older movies is a consequence of this goal.
The recurrence of older content material inside a feed serves a number of functions. It will probably act as a reminder of beforehand loved materials, doubtlessly reigniting curiosity and resulting in additional interplay. Moreover, the algorithm might resurface content material that was initially deemed related however not extensively seen, giving it a second alternative to seize the person’s consideration. This technique can even profit content material creators by extending the lifespan and attain of their movies.