On TikTok, a “streak” signifies a consecutive chain of interactions between two customers. Sometimes, this entails exchanging direct messages (DMs) every day. The termination of this consecutive trade is indicated by the phrase “streak ended.” For example, if two customers ship DMs to one another on daily basis for every week, they’ve a 7-day streak. Ought to one person fail to ship a DM on the eighth day, the sequence breaks, and the notification “streak ended” could seem.
The idea fosters engagement and encourages constant interplay throughout the software. Sustaining these chains turns into a game-like exercise, selling frequent use and strengthening connections between customers. Whereas the characteristic itself could not have a direct historic precedent, it aligns with gamification methods employed throughout numerous social media platforms to extend person retention and exercise.
