The phrase references a pattern on the social media platform TikTok the place people share movies depicting a kiss that happens throughout or after throwing a snowball at one other particular person. The movies typically showcase the build-up to the throw, the influence of the snowball, and the next romantic interplay. These quick clips are often set to trending audio tracks, additional contributing to their widespread visibility.
The importance of this pattern lies in its means to create partaking, relatable, and infrequently humorous content material. The aspect of shock, mixed with the potential for a candy or playful response, makes the movies interesting to a broad viewers. This format affords a lighthearted approach for customers to share romantic moments or categorical affection, thereby contributing to the platform’s pattern cycle and person interplay. The historic context is rooted within the platform’s tradition of short-form video content material, leveraging trending sounds and visible cues to maximise engagement.