The phrase refers to a well-liked sound and related dance pattern that originated on the TikTok platform. It usually includes customers performing a choreographed sequence, usually humorous or playful, set to a remixed model of a jingle referencing a cocoa-flavored beverage. The enchantment lies in its simplicity and catchy nature, encouraging widespread participation and user-generated content material creation.
The importance of the phenomenon lies in its demonstration of how tendencies unfold virally throughout social media. It highlights the ability of short-form video content material and catchy audio clips to foster engagement and construct on-line communities. Traditionally, such fleeting tendencies illustrate the evolving panorama of web tradition and the dynamics of collective participation in on-line areas.
