The phrase encapsulates a state of affairs the place Aubrey Drake Graham, identified professionally as Drake, offers a response to Kendrick Lamar, doubtlessly by a reside broadcast on the TikTok platform. This means a direct and rapid type of communication throughout the context of an current or escalating battle between the 2 artists. An occasion of this is able to contain Drake addressing accusations or statements made by Lamar throughout a reside TikTok stream, permitting for real-time interplay with viewers.
The immediacy and accessibility provided by platforms like TikTok elevate the importance of such interactions. It gives a distinction to conventional media shops, enabling artists to regulate their narrative and interact immediately with their viewers. This type of engagement can quickly form public notion and doubtlessly escalate or de-escalate tensions. Such a interplay additionally displays a broader development the place artists leverage social media to handle their public picture and take part in dialogues throughout the music trade and past.
