On TikTok, a “coronary heart puff” refers to a selected sort of animated impact, triggered when viewers ship presents throughout a dwell stream. These presents are bought utilizing TikTok cash, which themselves are purchased with actual cash. The price of a coronary heart puff, subsequently, is in the end tied to the worth of those cash.
The gifting characteristic on TikTok lives gives a manner for viewers to indicate appreciation and help content material creators. The digital presents, together with the guts puff animation, translate to diamonds for the creator. These diamonds can then be transformed to real-world forex, offering a income stream for standard livestreamers. The system fosters a direct connection between creators and their viewers, incentivizing partaking content material. This direct monetary help distinguishes it from conventional promoting fashions, permitting viewers to instantly reward their favourite TikTok personalities.
