The motion of highlighting a selected TikTok video on the high of 1’s profile is a function meant to showcase chosen content material. This motion ensures that the chosen movies stay prominently displayed, regardless of the chronological order of subsequent posts. For example, a consumer would possibly select to function a video demonstrating their model’s core values or a tutorial that receives frequent inquiries.
This function presents a number of potential advantages. It permits content material creators to curate the preliminary impression of their profile, guiding viewers in the direction of content material deemed most related or partaking. Moreover, by highlighting profitable or informative movies, creators can probably enhance views, engagement, and follower development. Traditionally, this kind of content material prioritization has confirmed efficient on different social media platforms, influencing consumer notion and driving desired actions.