The acquisition of promotional objects from manufacturers by means of the TikTok platform represents a mutually helpful association. Companies present free merchandise to content material creators, anticipating publicity to the creator’s viewers in return. The creators, in flip, acquire entry to merchandise, probably rising their visibility and perceived worth.
This observe advantages manufacturers by leveraging influencer advertising to achieve particular demographics. It offers a comparatively cost-effective technique of promoting in comparison with conventional strategies. For creators, receiving objects from manufacturers signifies recognition of their affect and might result in additional collaborative alternatives. The observe has grown alongside the platforms rise, evolving from sporadic gifting to structured influencer advertising campaigns.
