The phrase in query denotes the motion of procuring automated views for movies hosted on the TikTok platform. This usually includes using third-party providers that artificially inflate the view rely of a particular consumer’s content material. For instance, a person would possibly pay a supplier so as to add a number of thousand views to a newly uploaded video in an try to extend its perceived recognition.
The observe is pushed by the perceived significance of excessive view counts on social media platforms. A big variety of views can create the phantasm of trending content material, probably attracting natural viewership and boosting the video’s visibility throughout the platform’s algorithm. Traditionally, strategies for artificially inflating metrics have been employed throughout varied social media platforms in makes an attempt to govern consumer notion and acquire a aggressive edge.