On TikTok, a “nudge” refers to a reminder or immediate despatched to customers, usually encouraging them to interact with the platform or a selected piece of content material. For instance, a person may obtain a notification suggesting they watch movies from creators they comply with however have not considered lately, or a message reminding them to finish a profile replace.
This performance serves to reinforce person engagement and retention. By offering mild reminders, the platform goals to re-attract customers who could also be dropping curiosity or just have not been energetic. This has historic roots in behavioral economics, the place “nudges” are used to subtly affect decisions with out limiting freedom of selection. This mechanism is effective for platforms searching for to take care of a vibrant and energetic person base, instantly impacting promoting income and total platform development.