On TikTok, the time period identifies people who observe one another. It signifies a reciprocal following relationship, the place two accounts have each subscribed to one another’s content material. For example, if person A follows person B, and person B follows person A, they’re thought of as such.
This connection is critical as a result of it fosters a way of group and will increase the chance of content material visibility. When accounts preserve this connection, their movies usually tend to seem on one another’s “For You” pages, thereby increasing their attain and probably boosting engagement metrics corresponding to likes, feedback, and shares. The observe has advanced alongside the platform’s algorithm and person conduct, changing into a typical technique for progress and networking.
