The expression signifies extremely personalised content material streams on the TikTok platform. These streams are curated by algorithms that analyze person interplay, together with video views, likes, shares, and account follows, to current materials more likely to resonate with particular person preferences. As an illustration, a person constantly partaking with baking-related content material could be offered with a feed predominantly that includes comparable movies.
The importance of this personalization lies in its means to boost person engagement and platform retention. By prioritizing related and interesting content material, the system creates a extra immersive and pleasurable expertise, fostering extended utilization. This strategy departs from earlier fashions that relied closely on broad developments or chronological feeds, providing a extra tailor-made viewing expertise. The historic context reveals a shift towards data-driven content material supply geared toward optimizing person satisfaction.