The phrase references the intersection of a particular social media platform with up to date music. It factors to the utilization of short-form video content material to spotlight or promote up to date variations of songs, notably these by the artist Kesha. This phenomenon would possibly contain customers creating movies utilizing snippets of unreleased music, remixes, or different variations of established tracks disseminated on platforms akin to TikTok.
The emergence of such exercise on social media advantages each artists and customers. For musicians like Kesha, it supplies an avenue for reaching a broad viewers, producing buzz round forthcoming releases, and doubtlessly gauging public reception to new materials. Conversely, customers achieve entry to unique content material and take part in viral developments, enhancing their engagement and affect throughout the social media sphere. Traditionally, platforms like YouTube and Vine have served comparable functions, however the concise nature of TikTok has amplified the velocity and attain of those developments.
