The phrase refers to customized strategies for content material a consumer would possibly discover attention-grabbing throughout the TikTok platform’s search perform. These suggestions are algorithmically generated, aiming to reinforce consumer discovery and engagement by surfacing related movies. An instance can be if a person often views cooking content material, the platform would possibly recommend searches associated to particular cuisines or cooking strategies.
This characteristic performs a vital position in content material discovery and consumer retention throughout the TikTok ecosystem. By offering tailor-made search prompts, it reduces the trouble required for customers to search out interesting content material, resulting in elevated platform utilization. Traditionally, search strategies have developed from generic, trending phrases to extremely customized suggestions, reflecting the growing sophistication of algorithmic personalization.