The phrase “higher late than by no means music TikTok” refers back to the development of utilizing audio tracks, notably songs, on the TikTok platform even after the preliminary interval of recognition for that music has handed. It describes a phenomenon the place songs expertise a resurgence or delayed virality by means of user-generated content material on the app. A typical instance entails a music launched months or years prior instantly turning into widespread once more because of a brand new dance problem or meme related to it.
This delayed reputation can considerably profit artists and file labels. It gives a second wave of publicity, probably resulting in elevated streaming numbers, music gross sales, and total model recognition. Traditionally, music reputation was largely dictated by radio airplay and conventional media promotion. The rise of platforms like TikTok has democratized the method, permitting consumer engagement and artistic expression to drive musical traits and revitalize older tracks.
