The phrase refers to promotional gives probably accessible on the TikTok platform throughout a particular month and yr. These gives sometimes take the type of alphanumeric codes that, when entered throughout a transaction or account setup, might present customers with advantages resembling discounted promoting charges, free cash for digital gifting, or entry to premium options.
The importance of such gives lies of their potential to draw new customers and incentivize present customers to interact extra deeply with the platform. For companies, these promotional instruments can considerably scale back the price of promoting campaigns, growing return on funding and facilitating broader attain. Traditionally, platforms like TikTok have used time-sensitive promotions to drive person adoption and encourage particular behaviors throughout the utility.