The phrase refers back to the means of buying digital forex used throughout the TikTok platform. This forex, usually known as “cash,” permits customers to buy digital presents. These presents can then be despatched to content material creators throughout reside streams or via video feedback, representing a type of appreciation and assist. For example, a person would possibly alternate real-world cash for in-app cash to then reward a certain amount to a TikToker whose content material they discover notably participating.
The importance of this exercise lies in its means to straight assist content material creators. The gifted digital gadgets are finally transformed into real-world income for the recipients, providing a possible earnings stream. Traditionally, the introduction of digital gifting techniques on platforms like TikTok has considerably altered the creator economic system, permitting for a extra direct type of patronage between audiences and their favourite content material suppliers. This additionally creates an incentive for creators to supply participating content material that resonates with their viewers.
