The convergence of confectionery preservation expertise and social media developments has resulted in a novel phenomenon. Freeze-drying, a course of that removes moisture from substances, has been utilized to numerous sweets, creating a novel textural expertise. This reworked confectionery then finds an viewers and platform for promotion via short-form video sharing, significantly on TikTok.
This intersection supplies a number of benefits. The altered texture, usually described as ethereal and crunchy, creates sensory enchantment that resonates with shoppers. The visible transformations the candies endure through the freeze-drying course of, and the ASMR-like sounds they produce when consumed, are conducive to partaking video content material. Traditionally, freeze-drying was primarily used for meals preservation in excessive circumstances, however its utility to novelty meals gadgets has broadened its attain and enchantment.
