The phrase describes actions a consumer has taken on the TikTok platform that contain participating with content material or different customers. These actions embody, however aren’t restricted to, liking movies, commenting on posts, following accounts, sharing content material, and saving movies to collections. For instance, if a consumer watched a selected video to its completion, left a remark, after which shared it with a good friend, all of these actions can be thought-about types of engagement.
Understanding the scope of engagement is essential for each content material creators and customers in search of to optimize their expertise. For content material creators, monitoring these metrics gives worthwhile insights into the kinds of content material that resonate with their viewers, permitting them to refine their technique for elevated visibility and attain. For customers, an consciousness of their very own exercise gives context for the content material the algorithm presents to them, enabling them to raised curate their feed and uncover related content material.