On TikTok, a purple ticket signifies that the linked content material is an commercial. These seem subtly inside the For You web page, indistinguishable from natural posts aside from the small “Sponsored” label and the presence of the purple ticket icon. Clicking this icon sometimes redirects the person to a touchdown web page related to the marketed services or products.
The inclusion of those visible cues advantages each advertisers and customers. For advertisers, it supplies a transparent mechanism for monitoring advert efficiency and directing visitors. For customers, the marker affords transparency, instantly signaling that the content material is promotional and permitting them to make knowledgeable choices about their engagement. This transparency is essential for sustaining belief and avoiding misleading advertising and marketing practices.