On TikTok, a highlighted comment, usually visually distinguished by a selected coloration, signifies that the commenter is the unique poster of the video. This visible cue permits viewers to shortly establish the content material creator’s responses or contributions inside the remark part. As an illustration, if a consumer posts a video asking for journey suggestions, their very own feedback elaborating on their preferences or responding to ideas would seem with this distinction.
The highlighting serves as a visible support, streamlining consumer expertise by offering quick readability relating to the remark’s origin. This will foster a extra direct and environment friendly dialogue between creators and their viewers. Traditionally, platforms have sought methods to prioritize creator voices in remark sections, resulting in the implementation of comparable options throughout numerous social media networks to enhance engagement and moderation.