A perform that permits TikTok customers to navigate on to exterior web sites or particular pages throughout the platform from a video. This function sometimes seems as a highlighted phrase or icon throughout the video’s caption or as a definite button overlaid on the content material. For instance, a creator showcasing a product may embody entry to the retailer’s web site throughout the video itself.
This enhancement gives a beneficial software for driving visitors, rising engagement, and streamlining the person expertise. Its introduction represented a major improvement for content material creators and companies in search of to leverage the platform for advertising, gross sales, and lead technology. Beforehand, customers needed to depend on profile hyperlinks or manually typing URLs, creating friction and hindering direct conversion.
