The phrase refers back to the change of digital foreign money throughout the TikTok platform, particularly associated to the “cash” system. These cash are bought with real-world cash after which used to present digital presents to creators throughout stay streams or on posted movies. These digital presents are then transformed again into real-world foreign money by the content material creators.
The system facilitates direct assist of creators, permitting viewers to precise appreciation and contribute to their favourite content material. This digital economic system can present content material creators with a supplementary earnings stream and fosters a way of neighborhood between viewers and performers. The presence of this characteristic highlights TikTok’s improvement past a easy video-sharing app right into a platform with advanced monetary integrations.