The phrase signifies strategies, usually marketed on-line, promising to extend the variety of ‘likes’ on TikTok movies with out financial price to the consumer. These provides usually contain third-party web sites or purposes and declare to offer a fast surge in engagement metrics. An instance can be a web site claiming to ship lots of of likes to a TikTok video in alternate for finishing a survey or downloading an software.
The perceived significance of such choices stems from the worth positioned on social media metrics as indicators of recognition and affect. A better variety of likes can contribute to elevated visibility inside the TikTok algorithm, doubtlessly reaching a wider viewers. The will for fast development in follower depend and engagement has fueled a marketplace for companies, each official and illegitimate, that promise to reinforce a consumer’s profile. Traditionally, a majority of these companies have existed throughout varied social media platforms, adapting as algorithms and platform insurance policies evolve.
