A shifting picture that represents a TikTok video earlier than it’s performed. It makes use of movement, typically within the type of brief looping clips or dynamic graphics, to seize viewer consideration throughout the app’s feed. For instance, it’d showcase a snippet of probably the most thrilling a part of the video or use eye-catching textual content overlays.
The aim of this visible factor is to extend click-through charges and enhance general video discoverability. By using dynamic visuals, content material creators intention to face out from the static thumbnails typical of the platform. Traditionally, TikTok thumbnails had been solely static photographs, however the introduction of movement capabilities has offered a extra partaking promotional device.