The phenomenon includes the humorous affiliation of a specific hue with emotions of melancholy or dejection, often noticed in short-form video content material. An instance might be customers portraying a particular shade as consultant of their present emotional state or utilizing it to satirize conditions recognized to elicit emotions of unhappiness.
This development leverages the established psychological connection between colour and emotion, using the accessibility of visible media to create relatable and sometimes comedic content material. Traditionally, sure colours have been constantly linked with unhappiness or mourning throughout varied cultures, contributing to the convenience with which such associations are understood and amplified in on-line areas. The advantages embody creating relatable, humorous content material that resonates with a large viewers, thus fostering a way of neighborhood and shared expertise.