The phrase refers to standard rap music tracks gaining traction and visibility on the TikTok platform throughout the 12 months 2024. These musical items are sometimes characterised by their catchiness, relatability, and suitability for short-form video creation, which inspires widespread use in user-generated content material.
This pattern represents a big shift in music discovery and consumption, providing burgeoning artists a direct avenue to achieve a broad viewers, bypassing conventional gatekeepers. Its affect extends past leisure, shaping modern tradition and driving developments in style, dance, and language, offering quantifiable metrics for fulfillment primarily based on virality and person engagement.