Establishing a presence on the favored short-form video platform, TikTok, inside the UK entails organising a profile particularly designated for customers residing in that nation. This course of necessitates adhering to the platform’s phrases of service and privateness insurance policies relevant to the UK area. An instance can be a enterprise aiming to focus on a British viewers, requiring a profile configured to replicate that demographic.
The importance of this lies in its capacity to unlock focused engagement with UK-based customers. Area-specific content material suggestions, localized promoting choices, and the flexibility to take part in developments prevalent inside the British TikTok group are key benefits. Traditionally, localized digital advertising and marketing methods have confirmed simpler in reaching particular audiences, and a geographically related TikTok profile allows this strategy.
This text will delve into the steps concerned in organising such a profile, highlighting concerns associated to content material technique, privateness settings, and finest practices for maximizing engagement with the UK TikTok group.
1. Goal Viewers
Figuring out the meant demographic is paramount when establishing a UK TikTok profile. Understanding viewers preferences and behaviors straight influences content material technique and total platform success. A poorly outlined target market can result in ineffective content material and missed alternatives for engagement.
-
Demographic Profiling
Demographic profiling entails analyzing traits similar to age, gender, location, revenue degree, and schooling. For example, a model promoting university-related merchandise would primarily goal 18-25 yr olds residing in UK cities with outstanding universities. A transparent demographic profile informs content material themes, language, and visible types.
-
Psychographic Segmentation
Psychographic segmentation delves into the psychological elements of the viewers, together with their values, pursuits, existence, and attitudes. An organization selling sustainable merchandise might goal people who categorical concern for environmental points and moral consumption. Understanding these values permits for creating resonant and persuasive content material.
-
Behavioral Evaluation
Behavioral evaluation examines how the target market interacts with TikTok and different on-line platforms. This consists of their content material consumption habits, engagement patterns, and most popular kinds of movies. For instance, if the target market regularly interacts with dance challenges, incorporating related parts into the content material technique is essential. Information on peak engagement instances, hashtag utilization, and most popular content material lengths additional refine content material creation.
-
Pattern Alignment
Aligning content material with present UK-specific developments is significant for maximizing visibility. Monitoring trending sounds, challenges, and matters permits creators to faucet into present viewers curiosity and enhance the probability of content material being found. Nonetheless, authenticity and relevance to the model or creator are important to keep away from showing disingenuous.
In the end, a complete understanding of the target market is the inspiration for growing a profitable UK TikTok presence. Content material have to be tailor-made to resonate with the precise wants, pursuits, and behaviors of the meant demographic to foster engagement and obtain desired outcomes. Lack of precision in target market definition renders lots of the location-specific benefits moot.
2. Geolocation Accuracy
Geolocation accuracy is a pivotal part of building and sustaining a related TikTok presence inside the UK. Exact location knowledge ensures content material is appropriately focused and complies with regional laws, considerably impacting consumer engagement and platform effectiveness.
-
Content material Focusing on
Correct geolocation permits for the exact concentrating on of content material to customers inside particular areas of the UK. This allows the supply of localized content material that resonates with native pursuits and developments. For example, a restaurant in Manchester can goal its promoting particularly to customers in that metropolis, growing the probability of attracting native clients. This localized strategy enhances relevance and engagement.
-
Regional Pattern Integration
Geolocation knowledge facilitates the identification and integration of regional developments into content material. By precisely figuring out consumer areas, creators can adapt their content material to replicate standard themes and challenges particular to sure areas of the UK. A creator in Scotland, for instance, can take part in developments distinctive to that area, enhancing visibility inside the Scottish TikTok group.
-
Regulatory Compliance
Geolocation accuracy is crucial for adhering to UK-specific laws concerning promoting and knowledge privateness. Sure kinds of content material could also be restricted or require particular disclosures relying on the consumer’s location. Correct geolocation permits TikTok to implement these laws successfully. A monetary companies firm, as an illustration, should adjust to UK promoting requirements, which differ from different areas.
-
Information Privateness and Safety
Sustaining correct and safe geolocation knowledge is vital for safeguarding consumer privateness. TikTok should deal with location knowledge responsibly and transparently, complying with UK knowledge safety legal guidelines. Customers ought to have management over their location settings and learn about how their knowledge is used. Failure to stick to those rules can lead to authorized repercussions and reputational injury.
In conclusion, geolocation accuracy will not be merely a technical element however a basic component that underpins content material concentrating on, regional development integration, regulatory compliance, and knowledge privateness inside the UK TikTok setting. Its correct implementation is essential for maximizing the effectiveness of content material, sustaining authorized compliance, and fostering consumer belief inside the platform. Due to this fact, it’s essential to confirm the geolocation accuracy when Create UK TikTok Account.
3. Content material Localization
Content material localization is a vital course of when establishing a TikTok presence inside the UK. Tailoring content material to resonate with the precise cultural nuances, linguistic preferences, and regulatory setting of the UK market is crucial for attaining optimum engagement and affect.
-
Linguistic Adaptation
Linguistic adaptation goes past easy translation. It entails adapting language to replicate idiomatic expressions, slang, and regional dialects prevalent within the UK. For example, utilizing colloquialisms widespread in London or incorporating Scottish Gaelic phrases the place applicable can improve content material’s relatability. Failure to account for these nuances can lead to content material that feels unnatural or disconnected from the target market.
-
Cultural Sensitivity
Cultural sensitivity necessitates understanding and respecting UK values, customs, and traditions. Content material ought to keep away from matters or imagery that could be thought of offensive or inappropriate inside the British context. For instance, humor that depends on American stereotypes won’t resonate with UK audiences and will even be perceived negatively. Consciousness of historic and social contexts is essential for avoiding unintentional offense.
-
Regulatory Compliance
Content material localization consists of guaranteeing compliance with UK promoting requirements and laws concerning knowledge privateness. Promoting claims have to be substantiated and conform to the Promoting Requirements Authority (ASA) tips. Information assortment and utilization practices should adhere to the UK Common Information Safety Regulation (GDPR). Neglecting these elements can result in authorized repercussions and injury to model fame.
-
Pattern Relevance
Content material localization requires aligning with developments and matters standard inside the UK TikTok group. Monitoring trending sounds, challenges, and hashtags particular to the UK permits creators to capitalize on present viewers curiosity. Nonetheless, merely replicating worldwide developments with out adapting them to the UK context can lead to an absence of authenticity and decreased engagement. Integrating native cultural parts into trending codecs is a simpler strategy.
In essence, content material localization is the cornerstone of efficient engagement with the UK TikTok viewers. By meticulously adapting language, respecting cultural sensitivities, adhering to laws, and aligning with related developments, creators can set up a significant reference to their goal demographic, finally enhancing the success of their TikTok presence once they Create UK TikTok Account. The dearth of correct content material localization will result in poor consumer expertise.
4. UK Tendencies
The efficacy of making a UK TikTok account is intrinsically linked to the combination of UK-specific developments. An account established with out a thorough understanding and implementation of present developments inside the UK market dangers irrelevance and decreased visibility. These developments act as a catalyst, driving engagement and discoverability on the platform, straight impacting the account’s attain and total success.
Contemplate, for instance, a trending sound or problem rooted in British popular culture. An account that leverages this development, adapting it to align with its model or content material area of interest, is extra prone to be found by customers actively taking part in or looking for associated content material. Conversely, an account solely targeted on international developments, disregarding the localized variations and preferences of the UK viewers, might battle to realize traction. A sensible utility entails monitoring platforms like TikTok’s “For You” web page, development evaluation instruments, and social media discussions to establish rising UK-specific developments earlier than incorporating them into content material technique.
In abstract, a deep understanding and strategic implementation of UK developments are usually not merely elective additions however important parts for attaining a profitable UK TikTok presence. The problem lies within the fixed flux of those developments, requiring steady monitoring and adaptation. Efficient administration requires a stability between leveraging present developments and sustaining the authenticity and relevance of the account’s core content material, guaranteeing long-term engagement inside the UK TikTok group.
5. Privateness Settings
When establishing a TikTok profile in the UK, configuring privateness settings is paramount. These configurations dictate the visibility and accessibility of the account and its content material, straight impacting consumer expertise and authorized compliance inside the UK’s regulatory framework.
-
Account Visibility
Customers making a UK TikTok account should select between a public or non-public setting. A public account permits anybody on the platform to view the content material, whereas a non-public account restricts entry to authorized followers. This resolution impacts discoverability and potential attain, notably for companies and content material creators searching for to maximise engagement. Nonetheless, stringent UK knowledge safety laws necessitate clear disclosure of those visibility choices to the consumer. Deciding on applicable visibility settings is crucial to handle content material distribution.
-
Information Sharing Permissions
TikTok collects consumer knowledge, together with shopping historical past, location data, and machine particulars. UK knowledge privateness legal guidelines, such because the GDPR, require specific consumer consent for knowledge sharing. People establishing a UK account should fastidiously evaluation and configure knowledge sharing permissions to align with their privateness preferences. This consists of controlling whether or not TikTok can personalize ads based mostly on consumer exercise or share knowledge with third-party companions. Non-compliance can result in extreme penalties.
-
Remark and Direct Message Restrictions
TikTok permits customers to regulate who can touch upon their movies and ship them direct messages. These settings are important for managing interactions and stopping harassment or undesirable consideration. Inside the UK context, the place on-line security is closely emphasised, proscribing feedback and direct messages can safeguard customers, notably youthful people, from probably dangerous content material. Adjustment of those settings contributes to the upkeep of a protected and constructive consumer expertise.
-
Content material Obtain and Duet/Sew Permissions
TikTok gives choices to stop different customers from downloading movies or utilizing them in “Duet” or “Sew” codecs. These permissions straight affect content material possession and management, impacting the potential unfold of content material and its modification by others. Establishing clear boundaries round content material utilization is essential in defending mental property rights and stopping unauthorized use. The consumer ought to be diligent when adjusting these privateness setting to stop unintended penalties.
The strategic configuration of privateness settings is thus an indispensable component of building a UK TikTok account. These settings guarantee compliance with UK knowledge safety legal guidelines, handle consumer interactions, and safeguard content material possession. Neglecting these concerns can result in authorized repercussions, compromised consumer privateness, and decreased platform effectiveness. Considerate administration of those parameters is thus important for a profitable and safe TikTok presence within the UK.
6. Compliance
Establishing a TikTok presence in the UK necessitates strict adherence to native laws and platform-specific tips. Failure to keep up compliance can lead to account suspension, content material elimination, and potential authorized repercussions. Thus, understanding the regulatory panorama is paramount when initiating the method of profile creation inside the UK jurisdiction.
-
Information Safety Legal guidelines
The UK Common Information Safety Regulation (GDPR), alongside the Information Safety Act 2018, governs the gathering, processing, and storage of non-public knowledge. When making a UK TikTok account, it’s crucial to make sure all knowledge dealing with practices, together with these associated to consumer data and content material metadata, align with these laws. Failure to acquire specific consent for knowledge assortment, or to supply clear knowledge utilization insurance policies, constitutes a breach of compliance. This consists of offering clear choices for customers to handle and delete their private knowledge.
-
Promoting Requirements
Content material disseminated on TikTok inside the UK should adjust to the promoting requirements set forth by the Promoting Requirements Authority (ASA). This consists of guaranteeing that each one advertising and marketing communications are truthful, truthful, and accountable. Deceptive claims, unsubstantiated endorsements, and the promotion of dangerous services or products are strictly prohibited. Influencers working on UK TikTok profiles are additionally topic to those requirements, requiring transparency concerning sponsored content material and affiliations.
-
Mental Property Rights
Creating and distributing content material on TikTok requires due diligence in respecting mental property rights. Unauthorized use of copyrighted music, photos, or movies can result in authorized motion. When establishing a UK account, customers should guarantee they possess the required licenses or permissions for all content material utilized. The platform has mechanisms for reporting copyright infringement, and accounts discovered to be in violation might face penalties.
-
Group Pointers
TikTok’s personal group tips define acceptable content material and conduct on the platform. These tips prohibit hate speech, violence, misinformation, and different types of dangerous content material. UK-based accounts are anticipated to stick to those tips, contributing to a protected and respectful on-line setting. Content material that violates these tips could also be eliminated, and repeat offenders might face account suspension or everlasting banishment from the platform.
The aforementioned concerns spotlight the essential intersection of compliance and establishing a TikTok presence within the UK. Adhering to knowledge safety legal guidelines, promoting requirements, mental property rights, and group tips will not be merely a formality, however a basic prerequisite for sustained success and legitimacy inside the UK TikTok ecosystem. Ignoring these laws can result in important authorized and reputational penalties, undermining the viability of the account and probably exposing creators to authorized challenges.
7. Account Verification
Account verification on TikTok in the UK serves as a vital mechanism for establishing credibility and authenticity, notably for profiles searching for to signify companies, public figures, or organizations. The verification badge, a visual image of authenticity, signifies that TikTok has confirmed the account’s id, lending higher weight to its content material and messaging.
-
Enhanced Credibility
Verified UK TikTok accounts profit from enhanced credibility amongst customers. The verification badge alerts that the account is real and never an impersonation, fostering belief and inspiring engagement. For instance, a information group with a verified account is extra prone to be seen as a dependable supply of data, growing its attain and affect. This credibility is especially essential in combating misinformation and establishing a good presence.
-
Improved Search Rating
TikTok’s algorithm usually prioritizes verified accounts in search outcomes and content material suggestions. A verified UK account is extra prone to seem greater in search rankings, growing its visibility and attracting a bigger viewers. A small enterprise, for instance, can profit from improved search rating, making it simpler for potential clients to seek out its content material. This improved visibility interprets to elevated model consciousness and potential gross sales.
-
Entry to Unique Options
Verified accounts might achieve entry to unique options and instruments not accessible to plain customers. These options can embrace superior analytics, enhanced buyer assist, and the flexibility to take part in beta testing applications. A verified UK account representing a advertising and marketing company, for instance, may achieve early entry to new promoting codecs, permitting it to remain forward of the competitors and ship modern campaigns. This entry to unique options enhances the account’s capabilities and potential affect.
-
Safety In opposition to Impersonation
Verification serves as a protecting measure in opposition to impersonation and fraudulent accounts. A verified badge clearly distinguishes the real account from any potential imposters, safeguarding the model’s fame and stopping misinformation. For example, a verified superstar account can warn followers of faux profiles making an attempt to solicit cash or unfold false data. This safety in opposition to impersonation is crucial for sustaining belief and credibility inside the UK TikTok group.
In conclusion, account verification is an integral part of building a respectable and efficient presence on TikTok within the UK. It bolsters credibility, enhances visibility, grants entry to unique options, and protects in opposition to impersonation. Whereas not all accounts require verification, these searching for to signify established entities or construct a powerful model fame inside the UK market ought to take into account pursuing verification as a strategic crucial.
8. Promoting Choices
The institution of a TikTok presence inside the UK necessitates a complete understanding of promoting choices accessible on the platform. These choices straight affect the attain, concentrating on, and effectiveness of promotional campaigns designed to interact the UK consumer base. The choice and strategic implementation of promoting codecs are, due to this fact, integral parts of a profitable UK TikTok account. A profile with out a clear technique for leveraging these choices inherently limits its capability to attain advertising and marketing aims.
TikTok gives a spread of promoting codecs, together with in-feed adverts, model takeover adverts, prime view adverts, branded hashtag challenges, and branded results. Every format presents distinct benefits for reaching particular viewers segments. In-feed adverts, as an illustration, seamlessly combine into the consumer’s “For You” feed, providing a much less intrusive promoting expertise. Model takeover adverts, alternatively, assure most visibility by displaying a full-screen advert upon app launch. Branded hashtag challenges encourage user-generated content material, fostering engagement and model consciousness. Appropriate choice necessitates an in depth evaluation of marketing campaign aims, target market demographics, and budgetary constraints. For instance, a fast-food chain launching a brand new product may use branded hashtag challenges to encourage consumer participation and generate buzz, whereas a luxurious model may go for prime view adverts to showcase its merchandise in a premium setting.
In conclusion, the strategic utilization of TikTok’s promoting choices is essential for maximizing the affect of a UK-based profile. These choices allow exact concentrating on, facilitate participating content material, and supply worthwhile insights into marketing campaign efficiency. Nonetheless, navigating these choices successfully requires a deep understanding of the UK market, platform dynamics, and promoting finest practices. Failure to implement a well-defined promoting technique will hinder the account’s capacity to achieve its target market and obtain its advertising and marketing objectives, whatever the high quality of the natural content material. Due to this fact the success on Create UK TikTok Account is dependent upon understanding and implementing promoting choices.
9. Engagement Metrics
The strategic institution and sustained success of a TikTok profile in the UK hinge critically on the diligent monitoring and evaluation of engagement metrics. These metrics present quantifiable knowledge on viewers interplay, content material efficiency, and total account progress, informing strategic selections and guiding content material optimization efforts. And not using a systematic strategy to monitoring and deciphering these metrics, the potential of a UK TikTok presence stays considerably underutilized.
-
Likes and Feedback
Likes and feedback signify basic indicators of viewers sentiment and content material resonance. A excessive quantity of likes suggests constructive reception, whereas feedback present qualitative suggestions, providing insights into consumer opinions and reactions. For instance, a video showcasing a brand new product launch within the UK might garner quite a few likes, signifying curiosity, whereas feedback may reveal particular elements that resonate with the native viewers, similar to humor or relatable cultural references. Low engagement in these areas might point out the necessity to refine content material to raised align with viewers preferences or alter the goal demographic.
-
Shares and Saves
Shares and saves replicate the perceived worth and memorability of content material. When customers share a video, they actively put it on the market to their very own networks, increasing its attain organically. Saves point out that customers discovered the content material notably helpful or entertaining and intend to revisit it later. A UK-based journey vlog, as an illustration, may see excessive save charges for movies that includes hidden gems or distinctive experiences, signaling a want amongst viewers to reference the content material for future journey planning. A low share fee will stop publicity. A low save fee will suggest the content material has restricted long-term attraction.
-
Video Views and Watch Time
Video views present a common measure of content material publicity, whereas watch time presents a extra granular evaluation of viewers engagement. Excessive view counts recommend that the video efficiently captured preliminary curiosity, however prolonged watch time signifies that viewers remained engaged all through the period. An academic video concentrating on UK college students, for instance, may entice a excessive view depend, however a low common watch time would recommend that the content material failed to keep up viewer consideration. Analyzing these metrics helps creators optimize video size, pacing, and content material supply to maximise viewers retention.
-
Follower Progress Fee
The follower progress fee measures the speed at which the account positive aspects new followers over time. This metric displays the general attraction and effectiveness of the account’s content material and technique. A constantly constructive progress fee signifies that the account is attracting new customers and constructing a loyal viewers. A stagnant or declining progress fee, nonetheless, might point out the necessity to re-evaluate content material technique, engagement ways, or target market. Monitoring follower progress permits creators to gauge the long-term sustainability of their UK TikTok presence.
In abstract, the diligent monitoring and evaluation of likes, feedback, shares, saves, video views, watch time, and follower progress fee are important for optimizing a UK TikTok account. These engagement metrics present worthwhile insights into viewers conduct, content material efficiency, and total account progress, enabling data-driven selections and fostering sustained success inside the aggressive UK TikTok panorama. With out these metrics, methods for account progress and administration are purely guesswork.
Often Requested Questions
This part addresses widespread inquiries concerning the creation and administration of TikTok accounts particularly focused towards customers inside the UK.
Query 1: Is a bodily presence within the UK required to determine a UK TikTok account?
No. Whereas the account is meant to focus on UK customers, a bodily presence inside the UK will not be obligatory. Nonetheless, the content material and concentrating on methods employed should align with the pursuits and cultural norms of the UK viewers.
Query 2: What are the important thing authorized concerns when establishing a UK TikTok account?
Key authorized concerns embrace compliance with the UK Common Information Safety Regulation (GDPR) concerning knowledge privateness, adherence to the Promoting Requirements Authority (ASA) tips for advertising and marketing communications, and respect for mental property rights. The profile operator ought to guarantee transparency and procure vital consents for knowledge assortment and utilization.
Query 3: How does geolocation affect the effectiveness of a UK TikTok account?
Geolocation accuracy is essential for concentrating on content material to particular areas inside the UK. It permits for the identification and integration of regional developments, allows compliance with native laws, and facilitates accountable knowledge dealing with. Correct geolocation maximizes the relevance and engagement of content material inside the UK market.
Query 4: What are the perfect practices for content material localization when concentrating on UK customers?
Content material localization entails adapting language to replicate idiomatic expressions and regional dialects, respecting UK values and customs, guaranteeing compliance with promoting laws, and aligning with trending matters inside the UK TikTok group. Genuine and culturally delicate content material resonates extra successfully with the UK viewers.
Query 5: How can account verification profit a UK TikTok profile?
Account verification enhances credibility, improves search rating, grants entry to unique options, and gives safety in opposition to impersonation. The verification badge alerts that the account is real and reliable, fostering engagement and safeguarding the model’s fame.
Query 6: What engagement metrics ought to be monitored to optimize a UK TikTok account?
Key engagement metrics embrace likes, feedback, shares, saves, video views, watch time, and follower progress fee. These metrics present quantifiable knowledge on viewers interplay, content material efficiency, and total account progress, informing strategic selections and guiding content material optimization efforts.
The previous questions and solutions present a foundational understanding of the concerns concerned in creating and managing a profitable TikTok account focused in direction of the UK. Adherence to those tips will contribute to enhanced engagement, compliance, and total effectiveness inside the UK TikTok ecosystem.
The next part will delve into methods for maximizing viewers engagement and constructing a powerful model presence on TikTok within the UK.
Important Methods for a Profitable UK TikTok Presence
Optimizing a TikTok account for the UK market necessitates a targeted and strategic strategy. The next steerage outlines key steps for successfully participating with the UK viewers and maximizing platform potential.
Tip 1: Prioritize UK-Particular Content material.
Content material have to be explicitly tailor-made to the pursuits and cultural nuances of the UK. Keep away from relying solely on international developments; as a substitute, incorporate parts of British humor, native occasions, and regional views to resonate with the target market. For instance, take into account referencing standard British tv exhibits or taking part in UK-specific on-line challenges.
Tip 2: Leverage Native Influencers.
Collaborate with established TikTok influencers who possess a big following inside the UK. These people can lend credibility to the account and introduce its content material to a wider viewers. Make sure that influencer partnerships align with the model’s values and that the content material is transparently disclosed as sponsored.
Tip 3: Optimize for UK Search.
Make use of related UK-specific key phrases and hashtags in video descriptions and captions. It will enhance the account’s visibility in search outcomes and enhance the probability of attracting customers actively searching for content material inside the UK area. Analysis standard UK-specific search phrases associated to the account’s area of interest and incorporate them strategically.
Tip 4: Adhere to UK Promoting Requirements.
All promotional content material should adjust to the promoting requirements set forth by the Promoting Requirements Authority (ASA) within the UK. Claims have to be substantiated, disclosures have to be clear, and content material should not be deceptive or offensive. Familiarity with ASA tips is crucial for avoiding authorized repercussions and sustaining a constructive model fame.
Tip 5: Respect UK Information Privateness Legal guidelines.
Adherence to the UK Common Information Safety Regulation (GDPR) is paramount. Receive specific consent for knowledge assortment and utilization, present clear knowledge privateness insurance policies, and supply customers management over their private data. Failure to adjust to these laws can lead to important penalties and reputational injury.
Tip 6: Actively Interact with the UK TikTok Group.
Work together with different UK-based TikTok customers by liking, commenting on, and sharing their content material. This energetic engagement fosters a way of group and will increase the visibility of the account. Taking part in related discussions and challenges additional amplifies the account’s presence inside the UK TikTok ecosystem.
Tip 7: Monitor UK-Particular Tendencies and Analytics.
Repeatedly observe trending sounds, challenges, and matters inside the UK. Make the most of TikTok’s analytics instruments to observe the efficiency of content material and establish areas for enchancment. Adapt content material technique based mostly on data-driven insights to maximise engagement and attain inside the UK market.
Implementing these methods will improve the effectiveness of a TikTok account concentrating on customers in the UK. Prioritizing native content material, participating with influencers, optimizing for search, adhering to laws, and actively participating with the group are essential for attaining sustained success inside the UK TikTok setting.
The ultimate part will present a abstract of the important thing takeaways and emphasize the significance of steady adaptation inside the dynamic panorama of TikTok within the UK.
Conclusion
The excellent exploration of efforts to create UK TikTok account underscores the intricate concerns vital for efficient engagement inside the UK’s digital panorama. It emphasizes the significance of localized content material, regulatory compliance, and data-driven optimization, highlighting the necessity for a strategic and knowledgeable strategy.
Sustained success necessitates steady adaptation to the evolving dynamics of the TikTok platform and the distinctive traits of the UK market. Ongoing diligence in monitoring developments, adhering to authorized requirements, and refining content material methods stays paramount for long-term viability and significant reference to the target market when pursuing a UK TikTok profile.
