Behaviour change has always been at the core of what we do. We’ve recently developed a new behaviour change framework to ensure that our programmes are as effective as possible.
We’re currently building new features into Love to Ride and we’ll be launching Love to Ride 2.0 in May 2014.
Check out this video explaining our new behaviour change framework:
More info at our website here.
Or get in touch – together@lovetoride.net
Love to Ride has been designed to have bike loads of local sites within it.
We can set up your local Love to Ride site for your town, city or region, which will have information on where people can ride, top tips, links to other initiatives and local photos (uploaded by the local community). People will take part in our global cycling programmes by logging trips, setting goals, going on virtual rides and using the new app. Anyone can be a ‘supporter’ and help grow their local Love to Ride community. Help spread the love!
If you want to promote your own local cycling initiatives, send targeted emails to the Love to Ride community in your area, give your announcements and events a big push on your local Love to Ride site, then you can become our ‘Official Local Partner’.
You’ll also have your logo and branding on the website and we can link the site to the other projects you’re doing to promote cycling and sustainable transport.
Check out our website for more information or simply get in touch and have a chat with me – Sam Robinson. You can also call me on +44 (0)7734 833 451.
Love to Ride has a new look!
In Spring 2014 we’ll be rebranding www.lovetoride.net with this new brand and launching it to our 100,000 users.
We wanted a brand that was engaging, fun and encouraging and that is what we got.
A big thanks to the team at our design agency – Hello. They nailed it!
Check out our newly branded company website: www.lovetoride.org
**Awesome new job**
A Community Manager is required to join Challenge for Change Ltd – an innovative behaviour change consultancy that specialises in designing and implementing behaviour change programmes that get more people cycling.
This is a new, varied and exciting role that has two tiers: building and maintaining the global online Love to Ride community; and assisting the Projects Team in Bristol on the effective delivery of a range of behaviour change projects.
Roles and Responsibilities
The primary roles and responsibilities of the role are to:
• Create user growth and maintenance on the Love to Ride global community through:
o Owning and managing community conversations to ensure engagement is maximised across various social networking platforms
o Develop engaging, informative and fun written and graphic content, moderate daily posts, write editorial content using creative approach to design, develop and implement promotions and giveaways
o Provide daily ‘customer service’ through social media engagement as required
o Use creative ability to discover and implement new and fun ways to manage the global online community
• Provide support for the promotion of behaviour change projects to include:
o Managing the production of marketing materials, including posters, flyers, postcards and certificates. Writing and proofreading copy, liaising with designers and printers, finalising with client, arranging effective distribution
o Developing and executing e-campaigns, to include writing and programming e-communications, exporting and segmenting e-lists, managing subscriptions, responding to recipient queries and monitoring campaigns
o Coordinating project websites, to include creating and updating content and images, testing and managing throughout the project period, answering user queries
o Administering incentives and prizes, communicating with winners and mailing incentives and prizes at regular intervals throughout the projects.
• Develop and maintain effective working relationships with client teams
• Support the Operations team on quantitative and qualitative data research, including setting up online questionnaires, undertaking basic data analysis, pulling together data tables and writing commentary.
• Provide operational and administrative support for the Challenge for Change team in the areas of report preparation, compiling generic content, proof-reading and distribution.
• Carry out any other duties defined by the Projects Team, which may from time to time be necessary to further the aims of Challenge for Change and the Love to Ride community.
Person Specification
You will be a bright, friendly and personally motivated individual, with an eye for detail and experience of handling a multitude of marketing tasks and social media platforms with confidence and at speed. You will be enthusiastic, highly organised and an efficient administrator, supporting the Projects Team with the delivery of a range of cycling initiatives. You will be committed to an approach of continuous improvement for Challenge for Change’s operation.
The ideal candidate will have the following skills and experience:
• Educated to degree level
• Practical skills and experience in marketing
• A love for social media and good working knowledge of the online industry
• Experience in blogging and running large and growing social media communities
• Creative and dynamic in approach to social media campaigns
• Experience in content creation and delivery
• A sense of fun and humour and a desire to be part of a creative and exciting team
• High level interpersonal and communication skills
• Solid administration skills
• Excellent attention to detail and accuracy
• Ability to work under pressure and to deadlines
• Ability to work on multiple projects at any one time
• Excellent time management skills
• Takes responsibility for own actions and the outcomes that result
• Great team worker, with ability to work on own initiative
• Good numeracy with experience of working with spreadsheets, developing bar/pie charts
Location
Bristol City Centre
Remuneration
£19,000 – £22,000 pa pro rata – potential for review for exceptional candidates
Contract
Full time (37.5 hours) for 9 months initially, potential to extend this for the right candidate.
How to apply
If you like the sound of this, please complete an application form, which can be found on our Jobs page. We also require a short video (90 seconds or less) demonstrating why this job should be yours. Email the completed form and video link to work-with-us@challengeforchange.com by 9pm on Monday 6 January 2014. Interviews will be held on Tuesday 14 January 2014.
Any queries? Contact Sama on sama@challengeforchange.com
Sam Robinson has now taken over as General Manager of Challenge for Change. Thomas Stokell set-up Challenge for Change 6 years ago and has been Managing Director since.
However, after 11 years promoting cycling, he has decided to start focusing his time and energy on some new initiatives and ideas.
“I’m very proud of the results that our team and our project partners have achieved over the last 6 years” says Thomas.
“It’s been a great ride establishing and developing Challenge for Change. We’ve now encouraged more than 28,000 non-cyclists to jump back on a bike and give cycling a go and replaced more than 10,000,000 car journeys with bike journeys.”
“I’d like to thank all the local authority partners we’ve worked with and all our staff past and present – they have done some excellent work.”
Sam has been working with Challenge for Change since 2011 as Partnerships Manager. Everyone at Challenge for Change is excited to see Sam take over.
“Its just such a positive time for cycling and especially for those who work hard to promote the excellent all-round benefits it brings” explains Sam. “2013 is our best and busiest year yet and we are seeing record numbers of both new and repeat Cycle Challenges. I am delighted to have been asked to step into Thomas’s shoes and I am looking forward to creating the next wave of programmes in the UK and overseas, with some fun pilot projects on the horizon.”
Thomas will remain actively involved in Challenge for Change and will continue to be a director on the Board. As for what next… “I’d like to work more with kids – the future custodians of this wonderful planet. There are also some things happening in the world that I’d like to contribute towards changing.”