9+ Profile: Who is Mei Leung TikTok? [Facts]


9+ Profile: Who is Mei Leung TikTok? [Facts]

The topic of this inquiry is a user-generated content material creator on a short-form video platform. Data relating to this particular person is primarily discovered by their on-line presence and related public profiles. A seek for particulars about this particular person typically yields outcomes associated to their video content material, on-line interactions, and follower engagement metrics throughout the platform.

The importance of understanding a person’s presence on this kind of platform pertains to the rising affect of digital content material creators on widespread tradition, advertising developments, and viewers engagement. Understanding their area of interest, content material model, and total impression permits for evaluation of the platform’s dynamic ecosystem and the function of particular person customers inside it. Traditionally, these platforms have enabled rising abilities to attach immediately with audiences, bypassing conventional media gatekeepers and fostering new types of inventive expression.

The next sections will delve additional into potential points of this particular person’s on-line persona, analyzing their content material methods, viewers demographics, and the general impression of their exercise on the platform in query.

1. Id

The idea of identification is paramount when analyzing any particular person’s presence, notably on platforms the place private branding and viewers notion are essential. Within the context of an inquiry resembling “who’s mei leung tiktok,” understanding identification strikes past a easy identify and encompasses the curated persona introduced to a digital viewers. This encompasses the intersection of real-world traits and on-line projection.

  • Title and Origin

    Whereas the identify “Mei Leung” supplies a place to begin, it might or could not symbolize the person’s full authorized identify or cultural background. On-line aliases are widespread, and the identify itself may point out linguistic or ethnic heritage. Verifying the accuracy and intention behind the chosen identify is essential for constructing a dependable profile.

  • On-line Persona

    The net persona is constructed by the movies, feedback, and interactions exhibited on the platform. Evaluation includes observing recurring themes, stylistic decisions, and communication patterns. For instance, persistently posting content material associated to a selected interest or trigger shapes public notion and contributes to their digital identification.

  • Authenticity and Illustration

    Evaluating the authenticity of the persona requires discerning whether or not the web presentation aligns with verifiable points of their life. Discrepancies between publicly accessible data and the content material introduced can increase questions in regards to the transparency and integrity of the introduced identification. The impression on viewers belief and engagement is critical in such circumstances.

  • Digital Footprint

    The digital footprint extends past the precise platform in query. Different social media accounts, web sites, or information articles can present supplementary data. Inspecting this expanded footprint can reveal further aspects of the person’s identification, skilled affiliations, or public stances on varied points.

In abstract, the query of “who’s mei leung tiktok” necessitates an intensive examination of identification, shifting past a superficial understanding to research the complexities of on-line self-representation. This examination is essential for understanding the person’s affect, the character of their content material, and the impression they’ve on their viewers.

2. Content material Creator

The designation “Content material Creator” is intrinsically linked to understanding the essence of “who’s mei leung tiktok.” It signifies an energetic function in producing and disseminating digital materials on the platform, shaping the narrative and dictating the viewers’s expertise. A person recognized as such wields company in creating movies, sounds, or partaking in interactive options that outline their digital presence. The content material itself serves as the first technique of communication and identification expression. For instance, a creator specializing in instructional content material would possibly produce quick explainer movies on scientific ideas, whereas one other would possibly deal with comedic skits or dance challenges. This deliberate creation and sharing of content material is the defining motion that positions them throughout the TikTok ecosystem.

The significance of acknowledging the “Content material Creator” facet lies in discerning the aim and intention behind their on-line exercise. It necessitates analyzing content material for recurring themes, kinds, and viewers engagement methods. This evaluation reveals their content material’s potential impression, whether or not it’s to entertain, inform, or promote sure concepts. Think about the case of a creator who persistently advocates for environmental consciousness by their movies; their function as a content material creator immediately interprets into advocacy. Equally, a creator who posts tutorials on graphic design imparts sensible abilities to their viewers, influencing their inventive skills. Understanding their content material creation patterns supplies insights into their values, experience, and aspirations.

In conclusion, defining the topic as a “Content material Creator” supplies a vital lens by which to know “who’s mei leung tiktok.” It highlights the energetic function they play in shaping their on-line identification and interacting with their viewers. Recognizing this connection permits for a deeper evaluation of their content material’s objective, impression, and total contribution to the platform’s ecosystem. The challenges come up in discerning authenticity and assessing the true intentions behind the introduced content material, requiring essential analysis and consciousness of potential biases or promotional agendas. This understanding hyperlinks to the broader theme of on-line identification and the affect of digital content material creation in modern society.

3. TikTok Person

The categorization as a “TikTok Person” is key to understanding “who’s mei leung tiktok.” This designation implies energetic participation throughout the platform’s ecosystem, adhering to its phrases of service, and interesting with its options, no matter content material creation standing or viewers measurement. The context offered by this label frames the person’s actions throughout the particular parameters of the TikTok setting.

  • Platform Performance Utilization

    Being a “TikTok Person” necessitates utilizing the platform’s core functionalities. This consists of searching the “For You” web page, trying to find content material, following different accounts, and interacting with movies by likes, feedback, and shares. An evaluation of “who’s mei leung tiktok” ought to contemplate the extent to which the person makes use of these fundamental platform options as an everyday person, impartial of content material creation.

  • Adherence to Group Pointers

    All TikTok customers are certain by the platform’s neighborhood pointers, which dictate acceptable content material, conduct, and interplay requirements. A “TikTok Person” is anticipated to respect these pointers, no matter their affect or reputation. Violations may end up in account restrictions or everlasting bans. Due to this fact, understanding the person’s previous adherence to or infractions towards these pointers contributes to a extra full profile.

  • Engagement with Tendencies and Challenges

    TikTok thrives on developments and challenges that quickly unfold throughout the platform. Lively “TikTok Person” standing typically includes taking part in these developments, both immediately by creating associated content material or not directly by partaking with different customers’ submissions. The selection to take part, the kind of developments engaged with, and the person’s interpretation of those developments can present beneficial insights into their pursuits, humor, and cultural consciousness.

  • Community of Connections

    The “TikTok Person” identification is outlined, partially, by the community of connections shaped on the platform. This consists of the accounts adopted, the accounts that comply with them, and the character of interactions inside this community. Evaluation of those connections can reveal shared pursuits, communities, and potential collaborations, contributing to a richer understanding of their on-line presence and affect.

In conclusion, the label “TikTok Person” extends past easy registration on the platform. It represents an energetic engagement with the options, norms, and neighborhood of TikTok. Analyzing these aspects supplies context for understanding the actions, content material, and relationships related to “who’s mei leung tiktok,” thus contributing to a extra nuanced understanding of their presence throughout the digital panorama.

4. On-line Presence

The idea of “On-line Presence” is inextricably linked to understanding “who’s mei leung tiktok.” It represents the sum complete of publicly accessible data and exercise related to the person on the web, with a selected deal with their digital footprint throughout the TikTok platform. This presence isn’t merely a passive reflection of identification, however an actively constructed and curated illustration, influencing notion and shaping interactions.

The extent and nature of this digital footprint immediately impression how “who’s mei leung tiktok” is perceived by others. As an illustration, a constant stream of high-quality, partaking video content material can set up a status for creativity and professionalism, attracting a bigger viewers and potential collaborations. Conversely, an absence of exercise or the presence of controversial content material can negatively have an effect on notion. Moreover, the web presence extends past TikTok to different social media platforms, web sites, and media mentions. A cross-platform consistency in branding and messaging strengthens the general impression, whereas conflicting data can create ambiguity and mistrust. For instance, contemplate a person whose TikTok content material portrays an environmentally acutely aware way of life, but their different social media accounts showcase frequent worldwide journey with a big carbon footprint. This inconsistency can undermine their credibility and impression viewers notion.

Comprehending the importance of on-line presence allows a extra knowledgeable evaluation of a person’s affect, values, and motivations. Analyzing the content material they create, the interactions they have interaction in, and the general narrative they assemble permits for discerning patterns and potential discrepancies. This understanding is essential for companies in search of to collaborate with on-line influencers, for journalists reporting on social media developments, and for people in search of to navigate the advanced panorama of on-line identification. Whereas challenges persist in verifying authenticity and discerning true intentions, an intensive examination of on-line presence presents beneficial insights into “who’s mei leung tiktok,” and its implications for each the person and the broader digital neighborhood.

5. Video Model

The visible and auditory aesthetics comprising the video model are integral to understanding “who’s mei leung tiktok.” It’s by the precise traits of video content material that a person establishes a definite identification and engages with a target market. Evaluation of video model reveals intentional decisions in presentation, method, and thematic components that contribute to a recognizable on-line persona.

  • Cinematography and Visible Components

    This facet encompasses components resembling digicam angles, lighting, composition, and enhancing methods employed within the video manufacturing. Consideration consists of whether or not the movies are characterised by skilled studio lighting or make the most of a pure, handheld aesthetic. The usage of particular shade palettes, visible results, and transitions additional contributes to the general model. Within the context of “who’s mei leung tiktok,” a definite desire for vibrant colours and fast-paced enhancing could point out a deal with partaking a youthful demographic or a need to convey a way of vitality and pleasure.

  • Audio Design and Music

    The collection of music, sound results, and voiceover contributes considerably to the general video model. Evaluation consists of assessing whether or not the movies primarily make the most of widespread trending sounds or characteristic unique music. The standard of audio recording, the presence of background noise, and the strategic use of silence or sound results contribute to the general viewing expertise. If “who’s mei leung tiktok” persistently incorporates particular genres of music or makes use of a selected vocal tone, it suggests a deliberate effort to domesticate a selected temper or environment.

  • Content material Format and Construction

    The format of video content material whether or not it takes the type of quick skits, tutorials, vlogs, or challenges considerably influences viewers engagement. Construction refers back to the method during which the content material is organized and introduced. A transparent narrative arc, using bullet factors or on-screen textual content, and the inclusion of a name to motion are all structural components that contribute to video model. Figuring out “who’s mei leung tiktok” includes analyzing the content material format’s consistency and effectiveness in conveying the meant message.

  • Character and Presentation

    The person’s on-screen demeanor, physique language, and mode of tackle contribute considerably to the video model. Whether or not the persona is comedic, informative, or relatable influences how the viewers perceives the content material. A constant use of humor, a direct and authoritative tone, or an open and susceptible method establishes a definite private model. Assessing “who’s mei leung tiktok” requires understanding how these character traits are conveyed by video.

These aspects of video model, when analyzed collectively, present a complete understanding of the inventive decisions made in content material creation. By scrutinizing the cinematography, audio design, content material format, and private presentation, a clearer image of “who’s mei leung tiktok” emerges, revealing their meant message, target market, and total on-line persona. This evaluation facilitates the identification of distinctive traits and helps differentiate the person from different content material creators on the platform.

6. Viewers Engagement

Viewers engagement serves as a essential indicator in evaluating the success and impression of any content material creator. Inside the context of “who’s mei leung tiktok,” it displays the extent to which video content material resonates with viewers, prompting interplay, fostering neighborhood, and finally shaping the person’s on-line presence.

  • Viewership Metrics

    The variety of views a video receives is a elementary measure of preliminary viewers curiosity. Nevertheless, it’s essential to think about the common view length together with the whole views. A excessive view depend coupled with a brief common view length could recommend that the content material fails to retain viewers consideration. Within the case of “who’s mei leung tiktok,” persistently excessive view counts and respectable common view durations would point out efficient content material creation and viewers attraction. Low viewership, conversely, necessitates an evaluation of content material high quality, discoverability, and viewers focusing on.

  • Interplay Charges

    Interplay charges embody likes, feedback, shares, and saves. These actions symbolize energetic viewers participation past passive viewing. Excessive interplay charges recommend that the content material sparks emotional responses, fosters dialogue, or supplies worth that viewers deem worthy of sharing. For instance, if “who’s mei leung tiktok” posts a comedic skit and receives a excessive variety of feedback expressing amusement and tagging associates, it signifies profitable viewers engagement. Conversely, an absence of feedback and shares could point out that the content material lacks relatability or fails to elicit a response.

  • Follower Development and Retention

    The speed at which a person beneficial properties new followers and retains present ones displays their skill to persistently entice and keep viewers curiosity over time. Sudden spikes in follower depend could also be attributed to viral content material or exterior promotions, whereas a gradual progress fee suggests natural viewers improvement. Declining follower numbers, however, could point out a shift in content material technique or a decline in content material high quality. Analyzing the follower demographics of “who’s mei leung tiktok” additionally supplies insights into their target market and the content material’s resonance with particular teams.

  • Group Constructing

    Viewers engagement extends past particular person movies to embody the fostering of a way of neighborhood amongst followers. This includes actively responding to feedback, taking part in discussions, and creating content material that encourages interplay and shared experiences. “Who’s mei leung tiktok” would possibly set up a neighborhood by internet hosting dwell Q&A periods, creating challenges that invite person participation, or fostering a way of belonging by shared inside jokes and recurring themes. Robust neighborhood constructing ends in a loyal and engaged viewers that’s extra more likely to actively help and promote the content material creator.

In conclusion, viewers engagement is a multifaceted idea that encompasses varied metrics and qualitative interactions. By analyzing viewership metrics, interplay charges, follower progress, and community-building efforts, a complete understanding of “who’s mei leung tiktok” emerges, revealing their impression on the platform and their skill to attach with and affect their viewers. This evaluation is essential for each the content material creator, in refining their technique, and for exterior events in search of to evaluate their potential for collaboration or affect.

7. Content material Area of interest

The particular content material area of interest occupied by a person is key to understanding “who’s mei leung tiktok.” It defines the subject material, model, and target market of their movies, shaping their on-line identification and influencing their interactions throughout the platform’s ecosystem.

  • Identification and Definition

    The content material area of interest is recognized by analyzing the recurring themes, subjects, and codecs current within the person’s movies. This will vary from broad classes like comedy, schooling, or way of life to extra particular subgenres like ASMR, gaming commentary, or historic reenactments. The chosen area of interest dictates the kind of viewers attracted and the expectations surrounding future content material. A constant focus inside an outlined area of interest helps “who’s mei leung tiktok” set up experience and credibility inside that particular space.

  • Goal Viewers Alignment

    The chosen area of interest immediately impacts the target market. Content material tailor-made to a selected demographic, resembling youngsters, younger adults, or dad and mom, makes use of totally different language, humor, and cultural references. Understanding the alignment between the content material area of interest and the meant viewers permits for an evaluation of the person’s effectiveness in reaching and interesting their goal demographic. As an illustration, a person creating instructional content material on STEM subjects goals to draw college students and educators taken with these fields, requiring a special method than somebody creating comedy skits for common leisure.

  • Aggressive Panorama

    Every content material area of interest exists inside a aggressive panorama. Analyzing the opposite creators working throughout the similar area of interest permits for a comparative evaluation of “who’s mei leung tiktok”‘s distinctive promoting proposition. Elements resembling content material high quality, manufacturing worth, character, and viewers engagement contribute to their aggressive benefit. A radical understanding of the aggressive panorama helps to establish alternatives for differentiation and innovation.

  • Monetization Potential

    The chosen content material area of interest can affect the potential for monetization by varied avenues, resembling model partnerships, sponsorships, merchandise gross sales, and platform-specific revenue-sharing packages. Sure niches, like magnificence and trend, are identified for attracting profitable model collaborations, whereas others, like instructional content material, could generate income by on-line programs or subscription fashions. Evaluating the monetization potential of the chosen area of interest supplies insights into the long-term sustainability of the content material creation efforts of “who’s mei leung tiktok.”

In conclusion, the content material area of interest is a defining attribute of “who’s mei leung tiktok.” Understanding this facet is essential for analyzing their target market, aggressive positioning, and total potential for progress and monetization. The chosen area of interest shapes their on-line identification and influences their interactions throughout the TikTok neighborhood. Additional investigation of the content material area of interest, viewers interplay and platform affect will permit a extra full evaluation of the account.

8. Platform Affect

Inside the context of a selected particular person’s presence, understanding the extent of platform affect is essential. It transcends mere reputation, encompassing the flexibility to form developments, drive conversations, and impression person conduct throughout the digital setting. Assessing the capability of “who’s mei leung tiktok” to have an effect on the platform’s dynamics is paramount to understanding their function and attain.

  • Trendsetting and Content material Creation Affect

    The capability to provoke and propagate developments considerably denotes platform affect. This includes the origination of viral challenges, sounds, or video codecs which can be subsequently adopted and replicated by different customers. Examples embody the institution of a novel dance craze or the popularization of a selected enhancing method. If the content material generated by “who’s mei leung tiktok” persistently sparks widespread adoption and replication, it signifies a substantial stage of affect on platform content material creation.

  • Viewers Mobilization and Advocacy

    A strong indicator of platform affect is the flexibility to mobilize an viewers towards a selected trigger or motion. This will manifest as selling charitable initiatives, elevating consciousness for social points, or driving participation in on-line or offline occasions. The success of “who’s mei leung tiktok” in producing tangible outcomes by viewers mobilization underscores their capability to have an effect on real-world change by platform exercise. Profitable examples could embody fundraising campaigns or the promotion of civic engagement.

  • Algorithmic Visibility and Attain

    Platform affect additionally interprets to enhanced algorithmic visibility, leading to a wider attain and elevated publicity to a various person base. Content material from influential customers is extra more likely to be featured on the “For You” web page and promoted to a bigger viewers, additional amplifying their message. The constant look of content material from “who’s mei leung tiktok” in really useful feeds and trending sections signifies a notable stage of algorithmic favor and, consequently, enhanced platform affect.

  • Collaboration and Community Results

    The power to draw collaborations with different outstanding customers and types displays the extent of platform affect. Such collaborations not solely broaden attain but in addition validate credibility and sign trade recognition. Profitable collaborations between “who’s mei leung tiktok” and established manufacturers or different influential creators exhibit their perceived worth and impression throughout the platform’s ecosystem. These partnerships leverage community results, additional amplifying the attain and affect of all events concerned.

These aspects of platform affect, thought-about collectively, present a complete evaluation of a person’s skill to form the dynamics of a digital setting. By means of trendsetting, viewers mobilization, algorithmic visibility, and collaboration, customers can exert appreciable affect, impacting each the platform itself and the broader on-line neighborhood. The diploma to which “who’s mei leung tiktok” demonstrates these qualities immediately displays their significance throughout the digital panorama.

9. Social Affect

The phrase “Social Affect,” when linked to an internet presence, signifies the broader penalties of a person’s actions and content material past the speedy realm of likes, shares, and followers. For “who’s mei leung tiktok,” understanding this connection is paramount to evaluating their affect and accountability throughout the digital sphere. Social Affect encompasses the potential to form opinions, promote particular behaviors, contribute to cultural developments, and even have an effect on social change. The content material generated can act as a catalyst, triggering discussions, inspiring motion, or reinforcing present beliefs. It represents a ripple impact, extending far past the preliminary viewership of every particular person video. For instance, if content material created by this person promotes physique positivity and challenges unrealistic magnificence requirements, the social impression may embody elevated vanity amongst viewers and a broader shift in societal perceptions of magnificence.

Contemplating the digital attain potential on platforms like TikTok, the social impression can manifest in varied kinds. Content material that promotes dangerous stereotypes, misinformation, or unethical conduct can have detrimental penalties, contributing to damaging societal developments and impacting susceptible demographics. Conversely, content material that educates, empowers, or promotes prosocial values can have a constructive affect, fostering essential considering, empathy, and constructive engagement. The creator’s consciousness of this potential impression and their acutely aware effort to mitigate hurt and promote good are essential indicators of accountable on-line conduct. An instance of constructive social impression might be content material that teaches monetary literacy to younger adults, equipping them with beneficial abilities and data to navigate financial challenges. Alternatively, damaging social impression may end result from selling get-rich-quick schemes that exploit susceptible people.

In conclusion, the social impression constitutes a essential dimension for understanding “who’s mei leung tiktok.” The content material creator’s potential to have an effect on the views, beliefs, and behaviors of a broad viewers carries important accountability. Evaluating this impression requires assessing the content material for its moral implications, its potential to advertise or hinder constructive social change, and the creator’s demonstrated dedication to accountable on-line engagement. The problem lies in successfully measuring and mitigating damaging social impression whereas fostering creativity and freedom of expression throughout the digital realm.

Often Requested Questions

This part addresses widespread inquiries relating to the method of understanding a person’s presence and impression on a selected short-form video platform.

Query 1: How can a person’s authenticity on a social media platform be successfully verified?

Verification of authenticity requires a multi-faceted method. Scrutinize publicly accessible data, cross-reference particulars with different social media profiles, and look at consistency in content material model and messaging over time. Inconsistencies or discrepancies could warrant additional investigation.

Query 2: What are the first metrics for assessing viewers engagement past easy follower counts?

Past follower counts, deal with metrics resembling common view length, interplay charges (likes, feedback, shares, saves), and viewers demographics. Qualitative evaluation of feedback can reveal the extent of resonance and neighborhood fostered by the content material.

Query 3: How does algorithmic bias have an effect on the attain and visibility of content material creators on video platforms?

Algorithmic bias can affect content material visibility primarily based on components resembling demographics, earlier viewing historical past, and engagement patterns. This may end up in sure creators and content material kinds being disproportionately promoted or suppressed, doubtlessly impacting viewers variety.

Query 4: What moral issues ought to be prioritized when analyzing the content material and on-line presence of a person?

Moral issues embody respecting privateness boundaries, avoiding the unfold of misinformation or dangerous stereotypes, and acknowledging the potential impression on the person’s status and well-being. Accountable evaluation necessitates objectivity and a dedication to correct illustration.

Query 5: How can the potential for misinformation or misleading practices be mitigated when evaluating on-line content material?

Mitigation methods embody cross-referencing data with credible sources, scrutinizing claims and statistics, and being conscious of potential biases or agendas. Crucial considering and media literacy are important abilities for evaluating the veracity of on-line content material.

Query 6: What function does platform governance play in shaping the social impression of content material creators?

Platform governance, together with content material moderation insurance policies and enforcement mechanisms, considerably influences the kind of content material that’s allowed and promoted. Efficient platform governance may also help mitigate dangerous content material and foster a extra accountable and moral on-line setting.

Understanding the complexities of those questions is essential for navigating the panorama of on-line identification and evaluating the impression of people on digital platforms.

The next part will discover case research, offering sensible examples of those ideas in motion.

Suggestions for TikTok Content material Creation

This part supplies steerage for people in search of to optimize their content material creation methods on the TikTok platform. The following tips deal with enhancing visibility, engagement, and viewers progress.

Tip 1: Optimize Video Content material for Discoverability

Make the most of related key phrases in video captions and descriptions to enhance SEO (website positioning) throughout the platform. Analysis trending hashtags and strategically incorporate them to extend visibility to a broader viewers. Examples embody utilizing niche-specific hashtags or taking part in trending challenges.

Tip 2: Keep Constant Posting Schedule

Set up an everyday posting schedule to domesticate viewers anticipation and optimize algorithmic favor. Consistency ensures that content material is recurrently introduced to followers, growing engagement and visibility over time. Experiment with totally different posting occasions to establish optimum intervals for viewers exercise.

Tip 3: Interact Authentically with Viewers

Reply to feedback, take part in discussions, and acknowledge viewers suggestions to foster a way of neighborhood and construct loyalty. Real interplay with followers can strengthen the connection and encourage additional engagement with content material. Frequently internet hosting Q&A periods or polls can promote dialogue.

Tip 4: Leverage Visible Storytelling Strategies

Make use of visible storytelling methods to boost engagement and convey messages successfully. Think about digicam angles, lighting, composition, and enhancing to create compelling and visually interesting movies. Storyboarding can support in planning and executing visually partaking content material.

Tip 5: Collaborate Strategically with Different Creators

Collaborate with different content material creators to broaden attain and faucet into new audiences. Choose collaborators whose content material aligns with the target market and whose values resonate with the person’s model. Cross-promotion and shared content material creation can enhance visibility for all events concerned.

Tip 6: Analyze Efficiency Metrics and Adapt

Frequently analyze efficiency metrics, resembling views, likes, feedback, shares, and follower progress, to establish developments and areas for enchancment. Adapt content material methods primarily based on information insights to optimize engagement and attain. Understanding viewers preferences is important for refining content material creation efforts.

Key takeaways emphasize the significance of strategic optimization, constant engagement, and data-driven decision-making for achievement on the TikTok platform.

The next conclusion will synthesize the important thing points mentioned all through this text.

Conclusion

The exploration of “who’s mei leung tiktok” necessitates a complete examination extending past a superficial understanding of on-line presence. It requires a deep dive into points of identification, content material creation methods, viewers engagement metrics, and the general platform affect. The analysis of social impression can be essential for assessing the person’s function and accountability throughout the digital neighborhood.

The complexities of on-line identification and the dynamics of social media platforms demand continued essential evaluation. Understanding the multifaceted nature of a person’s presence permits for knowledgeable selections and a accountable method to digital engagement. Additional analysis and scrutiny are inspired to foster a extra moral and clear on-line setting.